3E Accounting Indonesia is an independent member of 3E Accounting International, an International Accounting network with a global presence in more than 80 countries worldwide. Offering services beyond excellence through a well-connected global network, 3E Accounting International is trusted among clients for strong professional background, good knowledge within their local jurisdiction, and expert experience in handling clients internationally.
The dedicated professionals at 3E Accounting will apply outstanding industry experience and deep knowledge of Indonesia’s regulatory regime, economic and business landscape to further the business expansion plans of clients.
Mr Lawrence Chai – Founder of 3E Accounting Group
Lawrence is the Founder and Chief Technology Officer of 3E Accounting Group. He is a Chartered Accountant with regional experience in the field of corporate services, taxation services, GST services, auditing services, financial due diligence, business and technology advisory and the digital economy as listed:
- Fellow Member of the Association of Chartered Certified Accountants (“FCCA”)
- Chartered Accountant of Singapore (CA (Singapore)) of the Institute of Singapore Chartered Accountants (“ISCA”)
- Chartered Accountants Worldwide (“CAW”) Network Member
- Member of INSOL International
- Accredited Tax Practitioner (GST) of the Singapore Chartered Tax Professionals (“SCTP”)
- Accredited Tax Advisor (Income Tax) of the Singapore Chartered Tax Professionals (“SCTP”)
- Chartered Accountant of Malaysia (“CA (Malaysia)”)
- Member of CPA Australia (“CPA (Aust.)”)
- ASEAN Chartered Professional Accountant (“ASEAN CPA”)
- Ordinary Member of the Malaysia Institute of Human Resource Management (“MMIHRM”)
- Professional Member of Singapore Human Resources Institute (“SHRI”)
- IHRP Senior Professional (IHRP-SP)
- Certificate of Employment Intermediaries (“CEI”) for Key Appointment Holders (“KAH”)
- Affiliate of the Singapore Association of the Institute of Chartered Secretaries & Administrators (“SAICS”)
- Ordinary Member of Singapore Institute of Directors (“MSID”).
- Xero’s Certified Advisor
- QuickBooks ProAdvisor
- Professional Certified Marketer PCM® Digital Marketing
- Certified Digital Marketing Professional (DMI)
- Practitioner Certificate in Personal Data Protection (Singapore)
- Google Ads Display Certification
- Google Ads Search Certification
Prior to establishing 3E Accounting, Lawrence worked in a medium-sized audit firm, Baker Tilly. During his employment at Baker Tilly, he was involved in the audits of listed and non-listed companies of various industries. Besides, Lawrence was involved in business advisory work including due diligence reviews for both local and overseas companies and special investigation engagements.
Lawrence’s vast auditing experience in listed companies in Singapore, Malaysia, China and many more regional countries is key to driving the success of 3E Accounting. His experience with LTC LLP, an affiliate firm of BKR International in Singapore, extends to a wide range of industries for both listed and non-listed companies including manufacturing, trading, retailing, hospitality, construction, water treatment plants, hypermarket, non-profit organization, software engineering, property development and investment holdings.
Overseas Business Expansion
In 2014, Lawrence set up 3E Accounting’s first overseas office in Malaysia. Lawrence’s extensive experience in Singapore and Malaysia has helped to support clients to start their Malaysian business through the new Malaysia office.
In 2016, Lawrence championed the establishment of 3E Accounting International, that aimed to offer services beyond excellence through a well-connected global accounting network. Today, it is the largest home-grown global accounting network with an international presence in more than 80 countries worldwide. 3E Accounting International was established with a strong professional background, good knowledge within their local jurisdiction and trusted experience in handling clients internationally.
Lawrence has built up a core team of highly experienced professionals with extensive experience in financial, tax, corporate, advisory and regulatory regimes. To date, 3E Accounting has served a client-base of over 3,000 companies and start-ups.
Corporate and Media Accolades
Lawrence has received many awards that recognized his achievements and contributions to society and industry, which are testament to his talent and leadership. Being featured prominently on media from International Accounting Bulletin, to ACCA Accounting and Business Magazine, Consultancy.asia, on TV and radio interviews in Channel News Asia and 883 JiaFM as well as a firm believer in Environmental, Social and Corporate Governance, Lawrence’s positive media presence and ESG commitment has reinforced 3E Accounting Group as a trusted, reliable and responsible corporate citizen and global firm.
The Way Forward
Having established 3E Accounting as the largest home-grown global accounting network, Lawrence is channeling his passion in innovation and technology to design and develop cutting-edge automated solutions that will re-engineer traditional business processes to create Asia-Pacific’s 1st SME Robotics Accounting firm.
The COVID-19 pandemic has brought about an unprecedented global economic crisis not seen for generations. But it has presented untapped business opportunities for entrepreneurs like Lawrence who nurtures a start-up mindset of nimbleness, flexibility and innovation.
In an increasingly fast paced and uncertain business environment, this start-up mindset has enabled 3E Accounting to grow from strength to strength, and be at the forefront of the industrial revolution, differentiating ourselves from industry peers and maintaining a competitive advantage, as well as creating and being ready to seize new opportunities.
Clients’ satisfaction and success is key to 3E Accounting’s success. Having effectively anticipated changing client needs and service gaps brought about by Industry 4.0, Lawrence set up the Digital Research and Development team and is leading the team to formulate the Digital Master Plan to map out the digital transformation of the business, focusing on the new growth areas in robotic process automation (RPA), Machine Learning and Artificial Intelligence (AI). With these advanced tech applications, 3E Accounting will deliver customized business advisory and cloud-based solutions to give clients that digital advantage and significant competitive edge.
Mrs Putri Rahajeng – Director
Mrs Putri Rahajeng is the Director of 3E Accounting Indonesia (PT 3E Accounting Services). A Graduate of the Faculty of Law majoring in Practical Law from the Universitas (University) Trisakti (USAKTI) in Jakarta, Putri passed the Bar Admission Course in 2007.
Starting her career in a law firm, Putri has extensive experience as Legal Specialist and Corporate Lawyer in a range of business sectors from retail to mobile distributor company, business management, coal-mining & shipping consultant company, and power plant industry.
A keen learner and result-oriented professional, Putri has participated in leadership training by Daya Dimensi Indonesia (DDI) and trade events with the International Development Law Organization (IDLO).
As Director, Putri will hold concurrent responsibilities of secretarial & corporate as well as compliance matters to serve clients with her professional capabilities in corporate law, incorporation advisory for the establishment of companies with strong experience and knowledge of the local legal and regulatory business environment.
Our Professional Team
3E Accounting has a collective strength of more than 70 staff working together in Singapore, Malaysia, Hong Kong and Indonesia. Our team of highly qualified and experienced professionals comprise global talent from the Big Four and Large Accounting Firms, Corporate Service Providers and academia. With the diversity of expertise across accounting, tax, incorporation, immigration, payroll, human resource and corporate secretarial domains, 3E Accounting is truly the One-Stop Solution for all your business needs.